Disney Social Media Moms Celebration: Why Me?

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If you have read this blog or know me, you probably are aware that I am a major Disney freak.  So when I heard that Disney was going to be putting on a Social Media Moms Celebration, I was all …

Posted in Blogging, Disney, Free time!, Parenting, Twitter | Tagged , , , , | 21 Comments

Be a For Dummies Champion!

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As many are aware, I am one of many who work on the For Dummies brand.  Dummies is a brand that is loved worldwide, with millions of fans.   Our brand ambassador program, called Dummies Champions, is launching and we’re looking …

Posted in Blogging, Books I love, In The News, Twitter | Tagged , , | Leave a comment

Twitter 101

Our company has something called a “Lunch and Learn” every once in a while.  It’s like a town meeting crossed with a geek lab.  Essentially it’s a way for us to get together and share information about new hot trends …

Posted in Social Networking, Twitter | 5 Comments

"Twitter Power: How to Dominate Your Market One Tweet at a Time"

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I just got my dirty little paws on a copy of our new book Twitter Power from bestselling author and super nice guy Joel Comm.  I did a power read last night, and will be going back tonight to read it …

Posted in Books I love, Twitter | Tagged , , , , , , , | 2 Comments

Social Networking at Work – Who Does What?

In what has become a 3 part arc, today I am going to talk about who should do what at work when it comes to social networking. It’s inspired by a question I got recently from a co-worker who knows of …

Posted in Blogging, Facebook, Marketing, Twitter | 1 Comment

Social Networking at Work

I had an interesting question from an employee yesterday.  She was commenting on someone’s Facebook status updating during a meeting, and asked what the rules were on that.  That is, did I permit employees to be doing social networking stuff, …

Posted in Blogging, Facebook, Social Networking, The Business of Books, Twitter | Tagged , , , , , | 11 Comments

Marketers – We're not just about our next meal

I recently attended the New Marketing Summit in Foxboro Massachusetts.  I have a more detailed post brewing about what I loved, liked and didn’t like about the conference (hint, it is almost all positive), but I had to talk immediately about …

Posted in Marketing, My next meal, Twitter | Tagged , , , , , | 4 Comments

A Case Study in the Making

At SXSW, I had the good fortune to connect with a lot of people.  One of them was Wendy Piersall, aka eMom.  She made a point of telling me that she’s been spreading the word about Wiley.  How we understand …

Posted in Blogging, Twitter | Tagged , , , , | 5 Comments

It's not about the peas

I’m kind of a newbie on Twitter.  I’ve had an account there for more than a few weeks, and have been playing around with it.  I’m beginning to see more a point to it as I go along, but it’s …

Posted in Twitter, You gotta have friends | Tagged , , | 7 Comments

Viva Las Vegas – the departure

Tonight, Mr. IT and I leave on the well-deserved long weekend trip to Vegas.  I’m not going to be blogging during the trip – time with your mate is way too important to spend feeding the blog.  I may try …

Posted in Travel, Twitter | Tagged , , | 2 Comments

Twittering

Joe Wikert has a great post up today that was inspired by a Forbes article decrying Facebook and Twitter.  That post was quite timely for me.  Yesterday, I attended an Advertising Club of NY networking breakfast. The topic was supposed …

Posted in Facebook, Marketing, Social Networking, Twitter | Tagged , , , , , , , , | 2 Comments