» Category Archives: Twitter

Disney Social Media Moms Celebration: Why Me?

December 3, 2010 21 Comments

If you have read this blog or know me, you probably are aware that I am a major Disney freak.  So when I heard that Disney was going to be putting on a Social Media Moms Celebration, I was all ears.  So, so sorry for the pun.  2010 was the first year Disney hosted such an …

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Be a For Dummies Champion!

November 16, 2010 No Comments

As many are aware, I am one of many who work on the For Dummies brand.  Dummies is a brand that is loved worldwide, with millions of fans.   Our brand ambassador program, called Dummies Champions, is launching and we’re looking for a select group of fans to help us spread the word about For Dummies.  …

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Twitter 101

April 8, 2009 5 Comments

Our company has something called a “Lunch and Learn” every once in a while.  It’s like a town meeting crossed with a geek lab.  Essentially it’s a way for us to get together and share information about new hot trends online. We’re having our next one at our sales meeting. It won’t technically be at …

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"Twitter Power: How to Dominate Your Market One Tweet at a Time"

February 11, 2009 2 Comments

I just got my dirty little paws on a copy of our new book Twitter Power from bestselling author and super nice guy Joel Comm.  I did a power read last night, and will be going back tonight to read it cover to cover.  From what I’ve seen so far, I’m very impressed.   I don’t often blog …

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Social Networking at Work – Who Does What?

January 30, 2009 1 Comment

In what has become a 3 part arc, today I am going to talk about who should do what at work when it comes to social networking. It’s inspired by a question I got recently from a co-worker who knows of my interest in this area.  Said person spoke of recently joining Twitter and asked if …

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Social Networking at Work

January 28, 2009 11 Comments

I had an interesting question from an employee yesterday.  She was commenting on someone’s Facebook status updating during a meeting, and asked what the rules were on that.  That is, did I permit employees to be doing social networking stuff, like FB, Twitter and blogging while at work, especially at the expense of other activities …

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Marketers – We're not just about our next meal

October 21, 2008 4 Comments

I recently attended the New Marketing Summit in Foxboro Massachusetts.  I have a more detailed post brewing about what I loved, liked and didn’t like about the conference (hint, it is almost all positive), but I had to talk immediately about one thing.  The food. I always joke about marketers and food.  It’s our currency.  It’s …

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A Case Study in the Making

March 18, 2008 5 Comments

At SXSW, I had the good fortune to connect with a lot of people.  One of them was Wendy Piersall, aka eMom.  She made a point of telling me that she’s been spreading the word about Wiley.  How we understand how bloggers operate and really seem to want to exist in a Web 2.0 world.  …

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It's not about the peas

February 4, 2008 7 Comments

I’m kind of a newbie on Twitter.  I’ve had an account there for more than a few weeks, and have been playing around with it.  I’m beginning to see more a point to it as I go along, but it’s still a work in progress for me.  As I’ve been exploring, I’ve been “following” people …

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Viva Las Vegas – the departure

November 29, 2007 2 Comments

Tonight, Mr. IT and I leave on the well-deserved long weekend trip to Vegas.  I’m not going to be blogging during the trip – time with your mate is way too important to spend feeding the blog.  I may try Twittering here and there, as that’s just a quick text message for me, but we’ll …

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Twittering

October 24, 2007 2 Comments

Joe Wikert has a great post up today that was inspired by a Forbes article decrying Facebook and Twitter.  That post was quite timely for me.  Yesterday, I attended an Advertising Club of NY networking breakfast. The topic was supposed to be “Technology: The Engine of Innovation”, but like many of these events, it barely …

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