» Category Archives: The Business of Books
Google+ Webinar
Interested in learning more about Google+, especially as it relates to publishers, authors and booksellers? You’re in luck! BEA is hosting a webinar in their ongoing social media series specifically focused on Google+ that I am lucky enough to participate in. I’m doing it with Lynette Young, the dynamo behind the Women of Google+ site. She …
Interview Questions – What Works For You?
Over my career, I’ve been involved in a good many hiring interviews. Like life, they can be like a box of chocolates – you never know what you’re going to get. I’ve had some great interviews, made a hiring decision, and then realized that the person I interviewed had to be the good twin of …
Travel Advice from a Pro
I guess all my blogging about my summer adventures has had an impact on Klout – it thinks I am influential about travel. While I am certainly opinionated about the subject, I would be remiss if I did not point out a recent article with our global travel publisher, Rob Flynn. This is a guy …
When Bullies Target…Amazon – UPDATE
Earlier in the week I wrote about how a book of ours by an author I adore was being targeted by bullies writing fake reviews on Amazon. We got the word from Amazon that the reviews, even the ones that talk about chapter 35 of a 19 chapter book and the ones that say the …
When Bullies Target…Amazon?
This is a weird one, for sure. Recently, Wiley published a book called Mom Blogging For Dummies. Written by Wendy Piersall, one of the kindest and most giving women I know, the book was eagerly awaited by many in the blogging community. We were together in San Diego last week, ready to launch it at …
I’m going to BlogHer (along with 3,000+ others…)
It’s that time of year again! The female end of the blogosphere is awash in BlogHer posts. What to do, what to see, what parties are the happening ones to be at, and dare I add, what swag is worth grabbing. It’s bigger! It’s better! It’s crazier! I’m not really all into that, but if …
When Worlds Collide – BEA + BlogWorld Expo = Hectic IT Girl
Last week was the first co-locating of BlogWorld Expo and Book Expo America – two conferences that usually take up a lot of my time separately. Putting them together was completely and totally overwhelming, and only sometimes in a bad way. I’m proud to say that Wiley was the only publisher to have a booth …
Make Your Own For Dummies Cover
The Dummies team has been ultra-busy this year coming up with new and fun ways to engage with our customers. Here’s the latest – a cover generator! Surely you’ve seen some parody Dummies covers in the past. For instance, David Beckham’s Penalty Taking FD that came out after one of his World Cup gaffes? We’re …
Mom 2.0 Summit – Help Me Make Our Session ROCK
Next week, I will be speaking at Mom 2.0 Summit. HARD TO BELIEVE IT’S NEXT WEEK. After agreeing to do it last year, it seemed like it was going to be so long ago, and now it’s here. In case case, the title of our panel is The Written Word – How (and When) to …
Happy Birthday For Dummies!
Here at Wiley, 2011 is a big year, bigger than most. It’s the year that we are celebrating the 20th anniversary of the For Dummies series. Yes, 20 years ago, DOS For Dummies was published, and a phenomenon was born. Having worked in publishing for many years, I can say I have not encountered another …
Borders Books and Music Declaring Bankruptcy Affects More than the Store
Today, I’m hanging out on BlogHer, talking about Borders. For those not following the business press, Borders filed for Chapter 11 bankruptcy this morning, and announced they were closing over 200 stores. I wrote a rather personal post about my experiences with the account, giving a shout out to one of my buyers, Carla Bayha, …
The Role of Books in the Digital Age
Wanted to share an interview I did during BlogWorld Expo in October…sure, yeah, I just realized I never posted this. In it, I talk about my BlogWorld panel and what I see (meaning, my opinion only, your mileage may vary) in the near future for books. Not so much hand flapping in this one, thankfully…
Books: Still relevant, not dead yet
I’m thrilled to announce that next month I will be a speaker at the BlogWorld Expo conference taking place in Las Vegas. I will be on not one but TWO panels… The topic of my first panel is something I am quite passionate about – good content. We’re all hearing that books are dead, people …
I’m Speaking!
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