We were #1! We were #1!

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Last Friday, For Dummies hosted a Twitter Party to celebrate the start of Dummies Month.  Yes, Virginia, there is a Dummies Month.  It’s when we work with retailers to promote Dummies books through special offers in stores and online, throughout the …

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Posted in Books I love, Dummies, Social Networking | Tagged , , , , , , | Leave a comment

Google+ Webinar

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Interested in learning more about Google+, especially as it relates to publishers, authors and booksellers?  You’re in luck!  BEA is hosting a webinar in their ongoing social media series specifically focused on Google+ that I am lucky enough to participate …

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Baby Steps on Pinterest

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Are you on Pinterest?  I signed up for an account about a year ago.   Maybe more, who knows.  I remember I got an invite from a friend when they were highly coveted jewels in the crown of social media.  I …

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Posted in Social Networking | Tagged , , , , , , , , , , | 4 Comments

The Blog Killer

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Admit it, when Twitter first came on the scene, you could see how it could impact blogging.  Rather than writing a thoughtful, coherent piece about some event or idea, you could tweet it, but only in 140 characters or less.  …

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Posted in Facebook, foursquare, Social Networking | Tagged , , , , , , | 3 Comments

Book "Fare" on Foursquare

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Last week I wrote about my flirtations with Foursquare.  I’m sad to report that it has turned into a full on affair.  I’m almost to the point of planning new places to go, with the goal of checking into new …

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Posted in Books I love, Social Networking | Tagged , , , | 3 Comments

It's Hip to Foursquare

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My experiments in social networking have taken a dangerous turn into the world of Foursquare.  I blame my friend Roman -we were having lunch recently and he announced right before we ordered that he needed to “check in”.  I had …

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Posted in Social Networking | Tagged , , , | 7 Comments

Twitter 101

Our company has something called a “Lunch and Learn” every once in a while.  It’s like a town meeting crossed with a geek lab.  Essentially it’s a way for us to get together and share information about new hot trends …

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Posted in Social Networking, Twitter | 5 Comments

Social Networking at Work

I had an interesting question from an employee yesterday.  She was commenting on someone’s Facebook status updating during a meeting, and asked what the rules were on that.  That is, did I permit employees to be doing social networking stuff, …

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Posted in Blogging, Facebook, Social Networking, The Business of Books, Twitter | Tagged , , , , , | 11 Comments

Facebook: What are the rules?

Recently, I was at a party attended by a bunch of local parents.  One of them came up to me and after some small talk made a point of mentioning to me that Facebook was freaking him out.  It’s interesting …

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Posted in Social Networking, You gotta have friends | Tagged , , , | 11 Comments

New Marketing Summit trip report

Time was, back in the day of the dinosaurs, I was required to submit a trip report after a customer visit, conference, or meeting.  I’m not really expected to do these anymore, but I think posting one on my blog …

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Posted in Marketing, Raves, Social Networking | Tagged , , , , , , , , , | 2 Comments

Getting IT

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Some people, especially those in the publishing field, like to blog about the latest works of fine literature they have just consumed.  Me, not to so much.  I like to watch TV.  Nothing caps a night of wrestling a squrimy …

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Posted in In The News, Marketing, Social Networking, Uncategorized | Tagged , , , , , | 3 Comments

BlogHer Business vs. SXSWi = My thoughts

This has been a very busy start of the year for me.  I fulfilled some personal objectives and made an effort to be social, not just online but in person.  To this goal, I attended two very different conferences, SXSWi …

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Posted in Blogging, BlogHer groupie, Marketing, Social Networking, sxsw | Tagged , , , , , , | 8 Comments

BlogHer Business Day 1

Well, I survived to tell the tale.  I’m not talking about the most excellent BlogHer Business conference in NY.  No, I’m talking about commuting home on MetroNorth.  Mr IT took his usual 5:30 train, and I took a 6:15 train, …

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Posted in Blogging, BlogHer groupie, Social Networking | Tagged , , , | 3 Comments

Borders – this doesn't make me smile

I was particularly bummed to see the articles about Borders mulling a possible sale.  It’s never a good thing to lose any bookstore, whether it’s the small corner store rapidly going the way of the do-do bird, or #2 chain in the …

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Posted in Facebook, Social Networking, The Business of Books | Tagged , , , | 7 Comments

Getting ready for SXSW 08

I just realized that it’s *5* weeks until South By Southwest (SXSW) begins.  I’ve got my hotel room, and almost have my flights picked out.  They’ve just posted the panels by day and it looks like there are going to …

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Posted in Marketing, Social Networking, The Business of Books | Tagged , , | 12 Comments