Who Moved My Bookstore?
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Recently, I was reading a blog post from my buddy Carmen talking about her experiences at one of her local chain bookstores. It was a great post, but I drew a totally different conclusion than she did. Rather than yammer on …
Posted in Books I love, In The News, Retailing
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GAP Magic? No, just GAP ROI.
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Last month, I attended the BlogHer Annual Conference in NYC. Among other things, and maybe first and foremost, it’s a great place to catch up with friends and fellow bloggers that I don’t see all the time. One person in …
Posted in Blogging, Marketing, Raves, Retailing, You gotta have friends
Tagged blogher, blogworld expo, brand about town, gap, jeans, retailing, susan getgood
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When your brand abandons you, and I'm talking about you PEPSI MAX
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As a marketer working in the social media space, I spend a fair amount of time talking to colleagues and others about how I engage with my community of customers. How THEY not I determine what my brand is. How …
Posted in Marketing, Retailing
Tagged caffiene, jolt cola, pepsi, pepsi max, pepsi refresh, soda
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What do YOU want to do better?
Working at PhotoPlus Expo last week, I had the pleasure of working with Ashley, one of the PR folks who I don’t often get to spend time with. Ashley has quite a strong work ethic, and was in the booth …
Posted in Marketing, photography, Retailing, The Business of Books
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Back to School, Facebook style
Two giant retailers have recently launched promos on Facebook, targeted at the mega dollars being spent by the back to school crowd. Target’s was the first one that hit my page. (At this point, anyone who knows me is groaning …
Posted in Marketing, Retailing, Social Networking
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