» Category Archives: Retailing
Who Moved My Bookstore?
Recently, I was reading a blog post from my buddy Carmen talking about her experiences at one of her local chain bookstores. It was a great post, but I drew a totally different conclusion than she did. Rather than yammer on and on in the comments section of her blog, I figured with everything going on …
GAP Magic? No, just GAP ROI.
Last month, I attended the BlogHer Annual Conference in NYC. Among other things, and maybe first and foremost, it’s a great place to catch up with friends and fellow bloggers that I don’t see all the time. One person in that category is Susan Getgood. Always happy to see Susan, I had to remark when …
When your brand abandons you, and I'm talking about you PEPSI MAX
As a marketer working in the social media space, I spend a fair amount of time talking to colleagues and others about how I engage with my community of customers. How THEY not I determine what my brand is. How THEY are the ones who are out there making my brand what it is. All …
What do YOU want to do better?
Working at PhotoPlus Expo last week, I had the pleasure of working with Ashley, one of the PR folks who I don’t often get to spend time with. Ashley has quite a strong work ethic, and was in the booth working it for most of the show. She, unlike me, never had to take a …
I’m Speaking!
About the IT Girl
Bringing sexy back to soccer mom since 2006... Read More »
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