» Category Archives: Marketing

Let’s Go Shopping, Aldi Style…

May 16, 2012 3 Comments

During the Mom 2 Summit, I had the chance to participate in a field trip with one of the sponsors, Aldi. If you have an Aldi in your town, lucky you!  Aldi, recognized as the nation’s low-price grocery leader,  is an international grocer in Europe and Australia, now taking the US by storm.  We don’t …

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Brands that get IT – Dove

May 9, 2012 1 Comment
jess weiner

In my last post, I talked about a brand that I felt totally got the Mom 2 Summit audience – Hallmark.  Here’s another one that had me talking at and after Mom 2.  Dove. Dove has had everyone in the PR and Marketing world talking for years ever since they launched the “Dove Campaign for …

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Brands that get IT – Hallmark

May 8, 2012 3 Comments
Hallmark suite

This past weekend, I attended the Mom 2.0 Summit in Key Biscayne, Florida.  Mom 2 bills itself as a “boutique” conference aimed at fostering open conversations between moms and marketers.  For me, I tend to fall into the “mom” genre here, so it’s one of those times where I am surrounded by super smart women …

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Brands – Global vs. Local

June 14, 2011 1 Comment

I’m in San Francisco for a couple of days this week. A really quick business trip. The kind of trip that makes me wish I had tucked away a day or two for some sightseeing, even though family committments this month really don’t allow for that. I remember the first time I came to the …

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Amazon Kindle – now as a marketing platform?

April 23, 2011 5 Comments

Last week, the rumors came to truth when Amazon.com announced they would be selling a reduced price Kindle with “special offers”. Which, in marketing parlance, means ads.  Not ads in the books themselves, as many freaked-out bloggers fretted over.  It would be in the screen savers, which currently have wood cut images of famous authors …

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Mom 2.0 Summit Recap

April 20, 2011 18 Comments

So, you say to yourself, it’s been a while since IT Girl got back from Mom 2, where the heck is her recap post?  Everyone else who is everyone has already written theirs!   Was she taken out by the hurricanes and hand grenade cocktails?  Were the rumors about Nic Cage true?  Did she slip …

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Mom 2.0 Summit – Help Me Make Our Session ROCK

April 7, 2011 1 Comment

Next week, I will be speaking at Mom 2.0 Summit.  HARD TO BELIEVE IT’S NEXT WEEK.  After agreeing to do it last year, it seemed like it was going to be so long ago, and now it’s here. In case case, the title of our panel is The Written Word – How (and When) to …

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Mighty Mighty Weekend – A Marketer's Perspective of the 2010 Mighty Summit

October 4, 2010 5 Comments

Two weeks ago, I had the pleasure of crashing Maggie Mason’s  Mighty Summit.  OK, I wasn’t really crashing, but it does help explain what my role was.  The concept behind the event is to take a small group (25+) of socially connected women and whisk them away for a weekend to recharge, regenerate, and contemplate.  …

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Books: Not dead, and do you want to write one?

September 22, 2010 1 Comment

As I mentioned in my previous post, I am going to be a speaker at BlogWorld Expo for not one but two panels.  The first panel I talked about here.  My second panel is titled “From Blog to Book” and could probably be subtitled “And everything in between.”  Probably every blogger has thought about publishing …

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GAP Magic? No, just GAP ROI.

September 10, 2010 No Comments

Last month, I attended the BlogHer Annual Conference in NYC.  Among other things, and maybe first and foremost, it’s a great place to catch up with friends and fellow bloggers that I don’t see all the time. One person in that category is Susan Getgood.  Always happy to see Susan, I had to remark when …

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When your brand abandons you, and I'm talking about you PEPSI MAX

September 9, 2010 6 Comments

As a marketer working in the social media space, I spend a fair amount of time talking to colleagues and others about how I engage with my community of customers.  How THEY not I determine what my brand is.  How THEY are the ones who are out there making my brand what it is.  All …

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"The Evolving Publishing Ecosystem" *

August 3, 2010 11 Comments

I cannot believe BlogHer is this week.  Just like most everything else in life, it seemed really far away at first, but now it is almost upon me.  I figured now was as good a time as any to check out the agenda.  I have to leave early on Saturday in order to get up early …

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Black Friday – Just Say NO

November 24, 2009 7 Comments

This morning, I  was reading through Twitter Moms and a fun contest caught my eye.  To enter, bloggers have to write a post about their Black Friday shopping strategies.  I was reading through the entries and struck by how creative these women were, and how many DEALS they were going to be getting for their families.  Then …

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If you like it, tell a friend…

September 29, 2009 6 Comments

Recently, I was the recipient of a note from someone in our sales group asking about why Amazon reviews for our books were dwindling.  Not in quality, in quantity.  You see, as a book publisher, we actively encouage our authors to ask their friends to write Amazon reviews.  We ask bloggers and other key influencers to write …

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Back to Basics

August 26, 2009 9 Comments

I had an interesting conversation with 2 very cool women at BlogHer last month.  Specifically, I stopped by Bridget Brennan’s book signing and stayed to chat with her for a bit.  After yaking for about a half an hour, we were joined by another woman and the topic turned to publishing and book promotion.  They posed the question …

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