All of this and back again…
Quite a few years ago in the month of September as a young college graduate, I embarked on what would be my first “real world” job. It was with a company newly named ”Hachette Filipacchi” and it was the first step in …
Posted in Books I love, Making a Book, Marketing
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Brands that get IT – Dove
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In my last post, I talked about a brand that I felt totally got the Mom 2 Summit audience – Hallmark. Here’s another one that had me talking at and after Mom 2. Dove. Dove has had everyone in the …
Posted in Marketing
Tagged dove, jess weiner, kelly mochamomma wickham, kelly wickham, mocha momma, mom 2 summit, self esteem
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Brands that get IT – Hallmark
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This past weekend, I attended the Mom 2.0 Summit in Key Biscayne, Florida. Mom 2 bills itself as a “boutique” conference aimed at fostering open conversations between moms and marketers. For me, I tend to fall into the “mom” genre …
Posted in Marketing
Tagged branding, brands, fleishman hillard, hallmark, key biscane, laura mayes, mom 2 summit
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Brands – Global vs. Local
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I’m in San Francisco for a couple of days this week. A really quick business trip. The kind of trip that makes me wish I had tucked away a day or two for some sightseeing, even though family committments this …
Amazon Kindle – now as a marketing platform?
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Last week, the rumors came to truth when Amazon.com announced they would be selling a reduced price Kindle with “special offers”. Which, in marketing parlance, means ads. Not ads in the books themselves, as many freaked-out bloggers fretted over. It …
Posted in Kindle and more, Marketing
Tagged amazon.com, e-books, e-readers, kindle, reading, seth godin
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Mom 2.0 Summit Recap
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So, you say to yourself, it’s been a while since IT Girl got back from Mom 2, where the heck is her recap post? Everyone else who is everyone has already written theirs! Was she taken out by the …
Posted in Blogging, Marketing, Travel, Working Mama, You gotta have friends
Tagged Blogging, laura mayes, mom 2.o summit, ritz carlton new orleans
18 Comments
Mom 2.0 Summit – Help Me Make Our Session ROCK
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Next week, I will be speaking at Mom 2.0 Summit. HARD TO BELIEVE IT’S NEXT WEEK. After agreeing to do it last year, it seemed like it was going to be so long ago, and now it’s here. In case …
Posted in Blogging, Making a Book, Marketing, The Business of Books
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Mighty Mighty Weekend – A Marketer's Perspective of the 2010 Mighty Summit
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Two weeks ago, I had the pleasure of crashing Maggie Mason’s Mighty Summit. OK, I wasn’t really crashing, but it does help explain what my role was. The concept behind the event is to take a small group (25+) of …
Books: Not dead, and do you want to write one?
As I mentioned in my previous post, I am going to be a speaker at BlogWorld Expo for not one but two panels. The first panel I talked about here. My second panel is titled “From Blog to Book” and …
Posted in Blogging, Making a Book, Marketing, The Business of Books
Tagged author platform, blogworld expo, brian solis, publishing, simon salt, warren whitlock
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GAP Magic? No, just GAP ROI.
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Last month, I attended the BlogHer Annual Conference in NYC. Among other things, and maybe first and foremost, it’s a great place to catch up with friends and fellow bloggers that I don’t see all the time. One person in …
Posted in Blogging, Marketing, Raves, Retailing, You gotta have friends
Tagged blogher, blogworld expo, brand about town, gap, jeans, retailing, susan getgood
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When your brand abandons you, and I'm talking about you PEPSI MAX
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As a marketer working in the social media space, I spend a fair amount of time talking to colleagues and others about how I engage with my community of customers. How THEY not I determine what my brand is. How …
Posted in Marketing, Retailing
Tagged caffiene, jolt cola, pepsi, pepsi max, pepsi refresh, soda
6 Comments
"The Evolving Publishing Ecosystem" *
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I cannot believe BlogHer is this week. Just like most everything else in life, it seemed really far away at first, but now it is almost upon me. I figured now was as good a time as any to check out …
Posted in Blogging, BlogHer groupie, Making a Book, Marketing, Rants, The Business of Books
Tagged author platform, blogher, Florinda, Kamy Wicoff, Penny Sansevieri, she Writes
11 Comments
Black Friday – Just Say NO
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This morning, I was reading through Twitter Moms and a fun contest caught my eye. To enter, bloggers have to write a post about their Black Friday shopping strategies. I was reading through the entries and struck by how creative these women …
If you like it, tell a friend…
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Recently, I was the recipient of a note from someone in our sales group asking about why Amazon reviews for our books were dwindling. Not in quality, in quantity. You see, as a book publisher, we actively encouage our authors to …
Posted in Marketing, The Business of Books, Uncategorized
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