» Category Archives: Marketing
Brands that get IT – Dove
In my last post, I talked about a brand that I felt totally got the Mom 2 Summit audience – Hallmark. Here’s another one that had me talking at and after Mom 2. Dove. Dove has had everyone in the PR and Marketing world talking for years ever since they launched the “Dove Campaign for …
Brands that get IT – Hallmark
This past weekend, I attended the Mom 2.0 Summit in Key Biscayne, Florida. Mom 2 bills itself as a “boutique” conference aimed at fostering open conversations between moms and marketers. For me, I tend to fall into the “mom” genre here, so it’s one of those times where I am surrounded by super smart women …
Brands – Global vs. Local
I’m in San Francisco for a couple of days this week. A really quick business trip. The kind of trip that makes me wish I had tucked away a day or two for some sightseeing, even though family committments this month really don’t allow for that. I remember the first time I came to the …
Amazon Kindle – now as a marketing platform?
Last week, the rumors came to truth when Amazon.com announced they would be selling a reduced price Kindle with “special offers”. Which, in marketing parlance, means ads. Not ads in the books themselves, as many freaked-out bloggers fretted over. It would be in the screen savers, which currently have wood cut images of famous authors …
Mom 2.0 Summit Recap
So, you say to yourself, it’s been a while since IT Girl got back from Mom 2, where the heck is her recap post? Everyone else who is everyone has already written theirs! Was she taken out by the hurricanes and hand grenade cocktails? Were the rumors about Nic Cage true? Did she slip …
Mom 2.0 Summit – Help Me Make Our Session ROCK
Next week, I will be speaking at Mom 2.0 Summit. HARD TO BELIEVE IT’S NEXT WEEK. After agreeing to do it last year, it seemed like it was going to be so long ago, and now it’s here. In case case, the title of our panel is The Written Word – How (and When) to …
Mighty Mighty Weekend – A Marketer's Perspective of the 2010 Mighty Summit
Two weeks ago, I had the pleasure of crashing Maggie Mason’s Mighty Summit. OK, I wasn’t really crashing, but it does help explain what my role was. The concept behind the event is to take a small group (25+) of socially connected women and whisk them away for a weekend to recharge, regenerate, and contemplate. …
GAP Magic? No, just GAP ROI.
Last month, I attended the BlogHer Annual Conference in NYC. Among other things, and maybe first and foremost, it’s a great place to catch up with friends and fellow bloggers that I don’t see all the time. One person in that category is Susan Getgood. Always happy to see Susan, I had to remark when …
When your brand abandons you, and I'm talking about you PEPSI MAX
As a marketer working in the social media space, I spend a fair amount of time talking to colleagues and others about how I engage with my community of customers. How THEY not I determine what my brand is. How THEY are the ones who are out there making my brand what it is. All …
Black Friday – Just Say NO
This morning, I was reading through Twitter Moms and a fun contest caught my eye. To enter, bloggers have to write a post about their Black Friday shopping strategies. I was reading through the entries and struck by how creative these women were, and how many DEALS they were going to be getting for their families. Then …
If you like it, tell a friend…
Recently, I was the recipient of a note from someone in our sales group asking about why Amazon reviews for our books were dwindling. Not in quality, in quantity. You see, as a book publisher, we actively encouage our authors to ask their friends to write Amazon reviews. We ask bloggers and other key influencers to write …
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