All of this and back again…
Quite a few years ago in the month of September as a young college graduate, I embarked on what would be my first “real world” job. It was with a company newly named ”Hachette Filipacchi” and it was the first step in …
Posted in Books I love, Making a Book, Marketing
1 Comment
Celebrating Authors!
My job title, as many of you know, is Director of Marketing at Wiley. What does that really mean? Well, many days it means talking to someone in sales about a new release that’s doing well, talking with editors about …
Posted in Blogging, Books I love, Disney, Making a Book
Tagged Disney Social Media Moms, For Dummies, kelby carr, pinterest, type a conference, type a parent
6 Comments
Mom 2.0 Summit – Help Me Make Our Session ROCK
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Next week, I will be speaking at Mom 2.0 Summit. HARD TO BELIEVE IT’S NEXT WEEK. After agreeing to do it last year, it seemed like it was going to be so long ago, and now it’s here. In case …
Posted in Blogging, Making a Book, Marketing, The Business of Books
1 Comment
Books: Not dead, and do you want to write one?
As I mentioned in my previous post, I am going to be a speaker at BlogWorld Expo for not one but two panels. The first panel I talked about here. My second panel is titled “From Blog to Book” and …
Posted in Blogging, Making a Book, Marketing, The Business of Books
Tagged author platform, blogworld expo, brian solis, publishing, simon salt, warren whitlock
1 Comment
"The Evolving Publishing Ecosystem" *
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I cannot believe BlogHer is this week. Just like most everything else in life, it seemed really far away at first, but now it is almost upon me. I figured now was as good a time as any to check out …
Posted in Blogging, BlogHer groupie, Making a Book, Marketing, Rants, The Business of Books
Tagged author platform, blogher, Florinda, Kamy Wicoff, Penny Sansevieri, she Writes
11 Comments
MEEB Like This
EDITED since post to clarify author’s involvement with the video… Video is something that we have been experimenting with for book promotion for a couple of years now. It’s a tricky medium. Sometimes you overthink it and it doesn’t do …
OMG OMG OMG
Being on the Blog to Book panel was more amazing than I could imagine. I was so nervous, but it seemed to go well. I’m writing this from the closing keynote where I’m half listening, half reading Tweets about what …
Posted in Blogging, BlogHer groupie, Books I love, Making a Book, The Business of Books
Tagged blog-to-book panel, blogher, blogher08, publishing
9 Comments
He's onto us…
Chris Anderson gives some real estate on his blog to “Blogging Heroes”, the new book coming soon from our group. As he rightly points out, we did hope that the bloggers featured in the book would help promote it. It’s …
Posted in Blogging, Making a Book, The Business of Books
Tagged blogging heroes, blogs, Chris Anderson, the long tail
1 Comment
Is this a book for me?
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I’ll answer that question in a moment. But first, can you really tell a book by its cover? And should you? My boss is the head of marketing for all of our division, so he gets a copy of …
At last! IT Girls are here!!!
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I have the joy and honor to say that I am holding in my hot little hands one of the first copies of “The IT Girl’s Guide to Blogging with Moxie.” Let me give you a little background and explain why …
Posted in Blogging, Books I love, Gadget Girls, Making a Book, The Business of Books
Tagged Blogging, books, IT Girls, moxie
5 Comments
LinkedIn Q&A
I recently posted my first question on LinkedIn. Many articles about LinkedIn tell you that one of the best ways to raise your profile is to ask and answer questions. Since the question at hand was about our proposed “LinkedIn For …
Posted in LinkedIn, Making a Book
1 Comment
Microsoft 2.0 : The Book
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Many of you may have wondered why Mary Jo Foley is listed as a Wiley author when she has not as of yet written a book for Wiley. “As of yet” is the key word in that sentence. Today on …
How would you make a "LinkedIn For Dummies"?
The Dummies team is working on a LinkedIn book. At first, the response around the table was that LinkedIn is pretty easy and most people would not need a book to set up a LinkedIn account. As the discussion evolved, people …
Posted in Making a Book, The Business of Books
Tagged books, For Dummies, LinkedIn, publishing
3 Comments
