» Category Archives: Making a Book

Celebrating Authors!

May 7, 2012 5 Comments

My job title, as many of you know, is Director of Marketing at Wiley.  What does that really mean?  Well, many days it means talking to someone in sales about a new release that’s doing well, talking with editors about upcoming projects or just filling out a lot of forms. But every once in a …

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Mom 2.0 Summit – Help Me Make Our Session ROCK

April 7, 2011 1 Comment

Next week, I will be speaking at Mom 2.0 Summit.  HARD TO BELIEVE IT’S NEXT WEEK.  After agreeing to do it last year, it seemed like it was going to be so long ago, and now it’s here. In case case, the title of our panel is The Written Word – How (and When) to …

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Books: Not dead, and do you want to write one?

September 22, 2010 1 Comment

As I mentioned in my previous post, I am going to be a speaker at BlogWorld Expo for not one but two panels.  The first panel I talked about here.  My second panel is titled “From Blog to Book” and could probably be subtitled “And everything in between.”  Probably every blogger has thought about publishing …

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"The Evolving Publishing Ecosystem" *

August 3, 2010 11 Comments

I cannot believe BlogHer is this week.  Just like most everything else in life, it seemed really far away at first, but now it is almost upon me.  I figured now was as good a time as any to check out the agenda.  I have to leave early on Saturday in order to get up early …

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Back to Basics

August 26, 2009 9 Comments

I had an interesting conversation with 2 very cool women at BlogHer last month.  Specifically, I stopped by Bridget Brennan’s book signing and stayed to chat with her for a bit.  After yaking for about a half an hour, we were joined by another woman and the topic turned to publishing and book promotion.  They posed the question …

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MEEB Like This

April 21, 2009 No Comments

EDITED since post to clarify author’s involvement with the video… Video is something that we have been experimenting with for book promotion for a couple of years now.  It’s a tricky medium.  Sometimes you overthink it and it doesn’t do the job you hoped it would.  Sometimes you get it just right. And then you …

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OMG OMG OMG

July 19, 2008 9 Comments

Being on the Blog to Book panel was more amazing than I could imagine. I was so nervous, but it seemed to go well. I’m writing this from the closing keynote where I’m half listening, half reading Tweets about what people thought of the session. The response was amazing, overwhelming, and most humbling. For those …

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He's onto us…

October 29, 2007 1 Comment

Chris Anderson gives some real estate on his blog to “Blogging Heroes”, the new book coming soon from our group.  As he rightly points out, we did hope that the bloggers featured in the book would help promote it. It’s kind of a no-brainer – write a book about blogging, get people to blog about …

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Is this a book for me?

October 11, 2007 1 Comment

  I’ll answer that question in a moment.  But first, can you really tell a book by its cover?  And should you? My boss is the head of marketing for all of our division, so he gets a copy of EVERY book we publish.  His assistant sits outside of my office, so when he goes …

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At last! IT Girls are here!!!

October 3, 2007 5 Comments

I have the joy and honor to say that I am holding in my hot little hands one of the first copies of “The IT Girl’s Guide to Blogging with Moxie.” Let me give you a little background and explain why I am so excited.  About 2 years ago, our editorial teams gathered in Indianapolis for a …

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LinkedIn Q&A

October 2, 2007 1 Comment

I recently posted my first question on LinkedIn.  Many articles about LinkedIn tell you that one of the best ways to raise your profile is to ask and answer questions.  Since the question at hand was about our proposed “LinkedIn For Dummies”, where better to post it than LinkedIn? What did I learn?  Like any advice, …

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Microsoft 2.0 : The Book

September 26, 2007 No Comments

Many of you may have wondered why Mary Jo Foley is listed as a Wiley author when she has not as of yet written a book for Wiley.  “As of yet” is the key word in that sentence. Today on her Microsoft Watch blog, she announced that she will be coming out with Microsoft 2.0: …

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How would you make a "LinkedIn For Dummies"?

September 26, 2007 3 Comments

The Dummies team is working on a LinkedIn book.  At first, the response around the table was that LinkedIn is pretty easy and most people would not need a book to set up a LinkedIn account.  As the discussion evolved, people who have used LinkedIn for profile building, job hunting, and social networking started piping up with …

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