» Category Archives: Blogging

Celebrating Authors!

May 7, 2012 5 Comments

My job title, as many of you know, is Director of Marketing at Wiley.  What does that really mean?  Well, many days it means talking to someone in sales about a new release that’s doing well, talking with editors about upcoming projects or just filling out a lot of forms. But every once in a …

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When Bullies Target…Amazon – UPDATE

August 12, 2011 2 Comments

Earlier in the week I wrote about how a book of ours by an author I adore was being targeted by bullies writing fake reviews on Amazon.  We got the word from Amazon that the reviews, even the ones that talk about chapter 35 of a 19 chapter book and the ones that say the …

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When Worlds Collide – BEA + BlogWorld Expo = Hectic IT Girl

June 3, 2011 No Comments

Last  week was the first co-locating of BlogWorld Expo and Book Expo America – two conferences that usually take up a lot of my time separately.  Putting them together was completely and totally overwhelming, and only sometimes in a bad way. I’m proud to say that Wiley was the only publisher to have a booth …

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Making the most of BEA @ BWENY

May 23, 2011 3 Comments

This post is also running on the official BlogWorld Expo blog.  If you are attending BlogWorld East at the Javits Center this week, you may not be familiar with the other conference that is co-located with BWE – Book Expo America. BEA as those in the trade call it is the largest convention of people …

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How to Switch to FIOS and Not Lose Your Friends

May 13, 2011 3 Comments

About 2 years ago, my family decided to make the switch to Verizon FIOS phone, Internet and television service. This was in some ways a very easy choice to make. In other ways, it was very hard. Let me explain. In our hood, we have the choice of several providers for Internet, phone and televsion …

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It’s getting better all the time

April 22, 2011 9 Comments

Every since I attended my very first BlogHer in 2007, I’ve dreamed of having a “capital B” BLOG.  You know the kind of blog I am talking about – well designed, packed with content, and fitting the majesty that is me.  You should know me well enough by now to know the latter point is …

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Mom 2.0 Summit Recap

April 20, 2011 18 Comments

So, you say to yourself, it’s been a while since IT Girl got back from Mom 2, where the heck is her recap post?  Everyone else who is everyone has already written theirs!   Was she taken out by the hurricanes and hand grenade cocktails?  Were the rumors about Nic Cage true?  Did she slip …

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On Mantras and Meanings

April 12, 2011 3 Comments

Later this week I leave for Mom 2.0 Summit where I will be learning, connecting and speaking with some amazing people.  The posts will get a little lighter then, but for now, I’m still thinking about Julie. Julie was a newcomer to Facebook, but she loved connecting with all her friends and putting up posts …

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Mom 2.0 Summit – Help Me Make Our Session ROCK

April 7, 2011 1 Comment

Next week, I will be speaking at Mom 2.0 Summit.  HARD TO BELIEVE IT’S NEXT WEEK.  After agreeing to do it last year, it seemed like it was going to be so long ago, and now it’s here. In case case, the title of our panel is The Written Word – How (and When) to …

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Borders Books and Music Declaring Bankruptcy Affects More than the Store

February 18, 2011 No Comments

Today, I’m hanging out on BlogHer, talking about Borders. For those not following the business press, Borders filed for Chapter 11 bankruptcy this morning, and announced they were closing over 200 stores. I wrote a rather personal post about my experiences with the account, giving a shout out to one of my buyers, Carla Bayha, …

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What I learnt from Blogging Heroes: Top Blogging Tips PART 1

December 23, 2010 No Comments

Wanted to share this post I found on WordPress.com.� In publishing, the backlist is often the moneymaker for the house.� Not so in tech publishing, where books often have the half life of the household fruit fly.� But this post is a great reminder that sometimes books do have the power to live on.� Glad …

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The Role of Books in the Digital Age

December 9, 2010 2 Comments

Wanted to share an interview I did during BlogWorld Expo in October…sure, yeah, I just realized I never posted this.  In it, I talk about my BlogWorld panel and what I see (meaning, my opinion only, your mileage may vary) in the near future for books. Not so much hand flapping in this one, thankfully…

Disney Social Media Moms Celebration: Why Me?

December 3, 2010 21 Comments

If you have read this blog or know me, you probably are aware that I am a major Disney freak.  So when I heard that Disney was going to be putting on a Social Media Moms Celebration, I was all ears.  So, so sorry for the pun.  2010 was the first year Disney hosted such an …

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Be a For Dummies Champion!

November 16, 2010 No Comments

As many are aware, I am one of many who work on the For Dummies brand.  Dummies is a brand that is loved worldwide, with millions of fans.   Our brand ambassador program, called Dummies Champions, is launching and we’re looking for a select group of fans to help us spread the word about For Dummies.  …

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Have YOU done yours yet?

November 12, 2010 4 Comments

Done what, you say.  Ha!  I’m talking about holiday cards, people.  There are two kinds of people in the world.  Those who get their holiday cards out early, and those who don’t. I’m usually one of the latter.  Sure, I’d LIKE to get them done early, but that rarely happens.  There are a couple of …

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