BlogHer Newbie? If I could give you one piece of advice…

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Oh summer, where has the time gone?  It’s almost August and right now I am all about getting ready for BlogHer.  The annual convention of 4,000+ bloggers kicks off on Thursday in my backyard – NYC.  Over the past few months, …

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Type A Conference Recap

I’m a few days back from Type A Con and I can’t stop thinking about what a great time I had.  I met some amazing new people that I’ve been daydreaming about connecting with.  I also had a chance to …

Posted in Blog Conferences, Blogging, Travel | Tagged , , , , , , , | 7 Comments

Book Blogger Con Recap

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Last week, I attended the Book Blogger Conference held in conjunction with BookExpo America.  I was thrilled to be able to participate this year.  In previous years, the conference was held on the Friday after BEA, when all I want …

Posted in BEA, Blogging, Books I love, The Business of Books | 2 Comments

2012 Guide to BookExpo America for BlogWorld Expo Attendees

Last year, BlogWorld Expo officially became a bi-coastal event by co-locating with BookExpo America in New York City.  It was such a success, they are going to do it again next week. I’m not sure of how the locations will …

Posted in BEA, Blogging, BlogWorld Expo, BlogWorld Expo, BlogWorld Expo, Books I love, The Business of Books | Tagged , , , , , , , , , | 10 Comments

Celebrating Authors!

My job title, as many of you know, is Director of Marketing at Wiley.  What does that really mean?  Well, many days it means talking to someone in sales about a new release that’s doing well, talking with editors about …

Posted in Blogging, Books I love, Disney, Making a Book | Tagged , , , , , | 6 Comments

When Bullies Target…Amazon – UPDATE

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Earlier in the week I wrote about how a book of ours by an author I adore was being targeted by bullies writing fake reviews on Amazon.  We got the word from Amazon that the reviews, even the ones that …

Posted in Blogging, The Business of Books, You gotta have friends | Tagged , , | 2 Comments

When Worlds Collide – BEA + BlogWorld Expo = Hectic IT Girl

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Last  week was the first co-locating of BlogWorld Expo and Book Expo America – two conferences that usually take up a lot of my time separately.  Putting them together was completely and totally overwhelming, and only sometimes in a bad …

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Making the most of BEA @ BWENY

This post is also running on the official BlogWorld Expo blog.  If you are attending BlogWorld East at the Javits Center this week, you may not be familiar with the other conference that is co-located with BWE – Book Expo …

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How to Switch to FIOS and Not Lose Your Friends

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About 2 years ago, my family decided to make the switch to Verizon FIOS phone, Internet and television service. This was in some ways a very easy choice to make. In other ways, it was very hard. Let me explain. …

Posted in Blogging, In The News, You gotta have friends | 3 Comments

It’s getting better all the time

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Every since I attended my very first BlogHer in 2007, I’ve dreamed of having a “capital B” BLOG.  You know the kind of blog I am talking about – well designed, packed with content, and fitting the majesty that is …

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Mom 2.0 Summit Recap

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So, you say to yourself, it’s been a while since IT Girl got back from Mom 2, where the heck is her recap post?  Everyone else who is everyone has already written theirs!   Was she taken out by the …

Posted in Blogging, Marketing, Travel, Working Mama, You gotta have friends | Tagged , , , | 18 Comments

On Mantras and Meanings

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Later this week I leave for Mom 2.0 Summit where I will be learning, connecting and speaking with some amazing people.  The posts will get a little lighter then, but for now, I’m still thinking about Julie. Julie was a …

Posted in Blogging, Facebook, You gotta have friends | 3 Comments

Mom 2.0 Summit – Help Me Make Our Session ROCK

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Next week, I will be speaking at Mom 2.0 Summit.  HARD TO BELIEVE IT’S NEXT WEEK.  After agreeing to do it last year, it seemed like it was going to be so long ago, and now it’s here. In case …

Posted in Blogging, Making a Book, Marketing, The Business of Books | 1 Comment

Borders Books and Music Declaring Bankruptcy Affects More than the Store

Today, I’m hanging out on BlogHer, talking about Borders. For those not following the business press, Borders filed for Chapter 11 bankruptcy this morning, and announced they were closing over 200 stores. I wrote a rather personal post about my …

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What I learnt from Blogging Heroes: Top Blogging Tips PART 1

Wanted to share this post I found on WordPress.com.� In publishing, the backlist is often the moneymaker for the house.� Not so in tech publishing, where books often have the half life of the household fruit fly.� But this post …

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